Master Odor Removal knows how odors really effect real estate open houses and the power of odor removal and why having a neutral home is the new standard. There are many expressions in sales and in selling real estate especially and the number one saying is: If it is smelling – it is not selling. So many new studies are being done with scent behaviorism here is one regarding real estate home sales. We love helping with odor elimination news, so here is a good one for real estate sales!
Excerpts from a recent article: http://www.realtor.com/advice/sell/sneaky-science-of-selling-your-home-revealed/?is_wp_site=1.
Selling a home isn’t just about slapping down a fresh coat of paint—you need to delve into home buyers’ brains and figure out what makes them tick. From the moment they spot your listing to the instant they walk through your door, what persuades them to make an offer, and stick around to close the deal? To find out, we culled the most recent scientific studies that examine the home-buying mind to find out what turns it on—and off—and how you can use this odor elimination information to your advantage.
Buyers know within seconds if they want a home
With a decision as weighty as a home purchase, one might think that buyers deliberate over all the pros and cons before they decide to sign on the dotted line. Yet studies show this is not the case.
According to the “Psychology of House Hunting” report by BMO Financial Group, 80% of prospective buyers know if a home is right for them within seconds of stepping inside. The reason? Researchers theorize that our minds process far more information in less time than we think, so a lengthy deliberation process may be a waste of time.
Take-home lesson: Since buyers know within seconds of entering your home whether it’s The One, you’ll want to spiff up the areas they’ll see and smell in that time frame.
They find aromatherapy confusing
It’s not all about what home buyers see; what they smell matters, too. But that doesn’t mean you should fill your home with potpourri or freshly baked cookies.
These “complex” scents can actually backfire in homes, according to a study by Eric Spangenberg at Washington State University, who found that shoppers will spend 32% more in stores where he piped in a simple orange scent rather than a multifaceted blend of orange, basil, and green tea. The reason? Complex scents may be nice, but they’re also more distracting as people try to figure out what they are.
As Spangenberg explained to the Wall Street Journal, “They are not there to process the smells. They are there to process whether this is a place they want to live.”
Take-home lesson: Real Estate agents, homeowners, real estate brokers, if you are staging an open house – if you go for a scent, keep it fresh and simple! While certain scents might appeal to one gender but turn off the other, everyone loves the smell of clean.
They’re wary of the number 9 in a price
On just about any shopping spree, we’re wooed by “charm prices”—in other words, T-shirts or towels priced at $9.99 rather than a round $10—because consumers tend to think that prices ending in 9 are a way better deal. Only with big purchases like homes, charm pricing makes buyers wary.
According to a study by Old Dominion University, 9’s near the end of a home price—say, $199,000 versus $200,000—are a turnoff. Why? Because these homes appear to be trying too hard to look like a bargain, and buyers don’t like that whiff of desperation when it comes to such a big purchase.
Take-home lesson: Avoid 9’s near the end of your asking price, because buyers may have a knee-jerk impulse to turn away.
“Charm pricing may be fine for T-shirts, but it looks sleazy on a home,” Lappin says. “You feel like you need a shower after seeing the price.”
Buyers fall hard for staged homes with neutral scent interiors.
Staging a home to sell is all the rage these days, and research shows it works: A study by the Real Estate Staging Association looked at 63 unstaged homes that sat on the market for an average of 143 days. Once those houses were professionally staged, they sold, on average, 40 days after their makeover.
Take-home lesson: Pay attention to presentation both visually and with a neutral scent strategy. But you may not have to open your wallet for a professional stager; the basic premises are simple ones that anyone can put into practice. For one: If you’re already moved out, get some furniture back in the house and make sure everything has had any pet, tobacco, mildew odors removed.
It may sound weird, but that’s how people think. They may say they have imaginations, but they really don’t. On a subliminal level, they take what they see to heart.”