NEUTRAL IS THE NEW SCENT STANDARD! Master Odor Removal creates “neutral”. First off, neutralizing a home’s air does not mean spraying a product that claims to neutralize or freshen. Scented sprays mask odors and often create the unpleasant effect of, for example, cheap artificial gardenia perfume layered over old cooking grease. Neutral means clean, as in nearly without smell.
Eric Spangenberg, a pioneer in the field and dean of the Washington State University College of Business, has been homing in on just what makes the most commercially inspiring odor. Cash register receipts and in-store interviews revealed a significant bump in sales when the uncomplicated scent was in the air. Every house smells like something. We all know that no matter how scent-free our homes seem to us, someone else can walk in and instantly pick up on last night’s sautéed fish or the garlic that went into Wednesday’s spaghetti. Maybe the recycling needs to go out, or litter box odor lingers no matter how often the pan is changed. There’s always something. Even the fragrance products you buy might strike a guest as stinky.
Those odors are all fine if they’re fine by you, but they are not smells that can help sell your home. For that, we’re looking for light, clean and neutral.